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Website Cost Calculator

Get a realistic build + first-year running cost for your website across three delivery routes.

Short answer

UK website costs in 2025: DIY (Squarespace/Wix/Webflow) £15–£40/month + your time; freelancer brochure site £1,500–£5,000; agency brochure site £5,000–£15,000; e-commerce (Shopify) £3,000–£20,000; bespoke web app £25,000–£150,000+. Add hosting (£10–£100/mo), maintenance (10–15% of build/yr) and content/SEO (£500–£3,000/mo).
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Scope

How it works

The estimator combines site type, complexity (pages, integrations, custom design) and build route (DIY / freelance / agency) to project a realistic build cost plus year-1 running costs.

Worked example

10-page brochure site for a consultancy via freelancer: £2,800 build + £180 hosting/yr + £600 SEO retainer = £3,580 year 1. Same site via agency: £8,500.

Who should use this

  • Founders pricing a first website
  • Established businesses upgrading
  • Anyone comparing freelancer vs agency vs DIY

Common mistakes

  • ×Underspending on copy and SEO — a beautiful site with no traffic is useless
  • ×Forgetting maintenance budget (security, updates, content)
  • ×Choosing custom code when Webflow/Shopify would do the job in 1/4 the time

Frequently asked questions

Webflow or WordPress?

Webflow for design-led marketing sites with no plugin sprawl; WordPress when you need a specific plugin ecosystem.

Do I need an app?

Almost never. A great mobile-responsive website beats a half-funded native app for 95% of small businesses.

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